How Doz got its name

ICYMI: We're spending the entire month of February, sharing stuff from the past. Past collections, past prints, the evolution of our nightgown, how Doz started, all the things.

We shared in a reel this week about how Doz got its name. When trying to name my business, I had a long list of names. Slumber was at the top of my list...but after doing a little research, another company, similar to mine had this word as part of their name. So I had to throw it out. 

I loved the word doze but didn't like how it looked. I messed around with it and at the end of the day, I basically decided to create my own word. Doz with the umlaut over the "O." I really love umlaut's too by the way!

So there you have it. That's how the name Doz came about!