That's right...It's beginning to look a lot like CHRISTMAS over here! While I can't share all the details quite yet, our Christmas jammies and prints are here! We had our Christmas photoshoot last week and it had me SWOONING! There really isn't anything better than Christmas time and matching Christmas pajamas. Am I right?
Our photoshoot was so fun. Photoshoot days are what I like to call, "pay off days." Creating your own product and brand is SO FUN, but it also has its challenges. I start prepping Christmas prints almost a year in advance. I work with my supplier to pick fabric that I know you'll love and we begin the design process. A few months ago I got a sneak peek of how they were coming along, we chose colors for the snaps on the front, and the finishing touches were made. The dresses showed up on my porch last week and they are everything! If you came to Pinners Conference in Texas, you got a little sneak peek, because I got them the day I left. Photoshoots are "pay off days" because it's the day that everything comes full circle. I get to see friends and customers try on the dresses and watch their eyes light up over a print they love. So much hard work goes into designing our dresses and it's nice to have a pay off at the end of a lengthy process.
We have 4 new styles of dresses launching this year and trust me...they are golden! They all come in womens sizing and kids too! We've got a mix of solids and prints. More launch details are coming soon and you'll want to keep you eyes peeled!